- Single binary distribution. No dependencies or time wasted setting up things. Just extract and use.
- Dozens of themes to pick from [0]
- Straight forward customization of theme's styling
- Tinkering Go templates are fairly easy
- Accepts markdown and Org-mode as input formats
- Tags, categories, multilingual, search, etc.
- Support for comments [1]
I've been using it for my site [2] for more two years now. It has embedded JavaScript/CSS WebGL demos, code blocks with syntax highlighting (again no dependency on Pygments, etc. and has preset themes), images, footnotes, math equations using MathJax, etc. Tools enough to write a well-formatted book.
[0]: https://themes.gohugo.io/
[1]: Disqus, Utterances, Commento, etc.