When you have the bed, you realize there are a lot more uses for it than you might otherwise think. Other than just hauling stuff, the tailgate acts as a bench to sit on- I used to have lunch with my wife every day in the summer like this. At an outdoor event (like fireworks, outdoor concert in a park, etc.) I've lined the bed with blankets and lounged at comfortable height with 3 friends and great view of whatever is going on.
For me, the real key is to own an older truck that you don't mind dinging or using to its potential. I buy used, with cash, and I don't spend more than $15K or so. I don't understand spending $65-75K on a brand new mall-crawling status symbol that will only start being used like a truck in 15 years by a guy like me.
Although admittedly, I really like the look and presumed potential of the new Tesla truck. It's the first vehicle that I'd actually consider buying new. I wonder how well the stainless steel will hold up the salty roads- the bane of vehicles around here.