A gamma ray is just light, we would expect the signal to get attenuated early on in the atmosphere. This particular one had enough oomph to punch down to ground level instruments and actually generate a response. Either it lucked out statistically and had a momentary straight shot to the ground (I mean, it could happen), or the thing had so much energy it ploughed straight through anything that got in its way before dumping the rest of its energy in the detector/ground beneath it.
Regardless, that is one hell of a signal. The worst case of starburn imaginable. Short of death by neutrino flux in proximity to a supernova any way.