It is not entirely clear from the website, but it basically seems to be a kind of employment agency--they set you up with a workspace, and get you jobs with their paying corporate clients. So the deal they're offering is to give you a cut of the fee in exchange for moving, because they need to have workers to sell before they can make any money.

Also a little odd is that they want to bring jobs to non-urban areas, but they're selling themselves as an escape for people in expensive urban areas, rather than an opportunity for people in non-urban areas who need jobs. And it also leaves aside less expensive urban areas that need jobs.