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Unless you’re a member of the Sherpa ethnic group, you are not any kind of “sherpa”. This is culturally insensitive to the 18 Sherpa clans.

Educate yourselves and rebrand:

There are about 5,000 English loan words that have other meanings to other cultures. It's not even slightly realistic to stop using them.

Sherpa was the name for an ethnic group long before English speaking people decided to reduce a culture to a single job.

:popcorn: as Americans appropriate anything for a few pennies.

neither of the co-founders are American

Australian actually, and in this way I think they mean it as "a guide" is that the wrong use of the word?

Yes, it’s problematic. It’s reducing an ethnic group to one job.