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Can someone with a better understanding of Honey's business explain why it's worth $4B?

$100mil+ in revenue. 60-70% probably goes to 300 people payroll. I guess projected numbers are amazing.

And the rest +vc money on ad's and paid installs. What the heck did PayPal buy?

Over 300 employees AND profitable. How many other startups have achieved that?

Sure but HOW does it make money?

I believe they’re an affiliate of many of the popular shopping sites. So they get a cut of any sales they help drive.

Nope, it got kicked out of most of them. It makes money by retailers paying them to push deals.