Cables should never be coiled in the same direction. It creates kinks when unwound and make it extremely likely for knots to form (ever leave your headphones in your pocket?).
If a cable isn't being installed permanently it should be "wrapped" using a technique called "over-under". Hard to describe in text, so here's a video:
https://www.youtube.com/watch?v=cpuutP6Df84
Personally I disagree with his method, what I do is do the "over" loop by placing my palm over the cable, and on the under loop, put your palm under the loop. Then when you pull the loop to your fixed hand, you always keep your palm down when laying it. Very quick way, eventually becomes fast with practice. Also useful to unroll kinks from the cable when you wrap it, and always tie the bastard off because if one end falls through you'll get knots.