This reminds me of a job interview I was on. I was asked about how I would use AI/machine learning for their problem space. Since they seemed to be smart and level-headed, I answered honestly, "Pick something unimportant, use a machine learning algorithm just to get familiar with the tools, ignore the result unless it happens to work, then put machine learning in your marketing materials. But keep track of it, and if it is useful to you in 5 years, be sure to use it for real."
They said, "That's about what we concluded except that we didn't get around to actually doing that pilot project yet."
I got the job. :-)