I think it's rather good. It's a direct acknowledgement that the state has a problem, as well as a catchy and amusing way to say that they're trying to address it.
Internet scorn is maybe getting a little boring...?
Internet scorn is maybe getting a little boring...?
they spent 465k already, can spend up to 1.4 Million just on an advertising campaign. Those funds could be used to actually help users.
from the governor's own tweet. "3,366 people were arrested last year because of meth in SD. 13 people died."
they spent 35k per overdose death for awareness. Surely the funds couldve been better put to use
I'm not even sure how one would go about measuring it, given all the other initiatives happening concurrently with this ad campaign.
Intuitively, something a bit attention-grabbing like this could reach more people than some stodgy "drugs bad mmmkay" thing, and I don't think it's wrong to spend a small percentage of a large harm-reduction budget on an awareness campaign. But that's about all I'd be confident saying.