20+ years ago I used to refer to this is as artificial artificial intelligence (AAI) specifically as part of a pitch to MGM for an MMORPG to run their non-player characters. Not surprisingly, it didn't catch on...
Totally should have trademarked it along with "IGlasses" in the very same pitch. The patch was apparently rejected because our level design ideas were better than the actual episodes of the show upon which it was based: "Poltergeist: The Legacy."