I came here to say the same thing as the GP. I don't understand why some words are red or green.
For example, you can type in non-brand words as well. I typed in "houses" and the word "homeless" came up in green!
With a brand, facebook, I got this word "amiriteguyze" in red and clicking on it
Negative 11/19/2019, 12:13:31 PM
facebook is bad amiriteguyze?!?!?!?
Why is that even a word that would show up in the word cloud? I can't imagine it was entered a bunch of times. I can't intuit any correlation between the colors, sizes, or words themselves that show up in the clouds.