1) A fast general purpose systems language (like C++)
2) With high level semantics and usability (like Python)
3) With type system from functional programming (like Haskel)
4) With concurrent memory model (like Rust)
5) That uses compile-time analysis for static guarantees
6) That runs everywhere from CLI scripting to ML to App devlopment
7) With a huge user base (millions of devs)
8) And two large corporate backers (Apple & Google)
9) The developers include the originators of Rust and the developers of LLVM & Clang.
Thats a killer list. And Julia only addresses 1 & 2.It is further believed by the core group at Google and Fast.ai (and history) that the future must be a static type checked language to scale beyond the script-level experimentation of python to large application development where the lines between ML, application, and system development will blur. Its will also be critical to next-gen performance breakthroughs and heterogeneous computing. And the type system provides a fully hackable language for fast experimentation.
Also Richard Wei, not Lattner, I believe initiated the project with his DLVM thesis... specifically because Swift was such a good fit and is so hackable.