Properly designing incentive systems in a realm of pervasive externalities and nonobvious costs and benefits is difficult.

I'm not saying the market/cost approach is necessarily the best or appropriate. But it's an interesting thought experiment to work through it.

Sometimes imposing arbitrary requirements (e.g., "have an agenda") is a cheaper way of effecting the same ends. Though Goodhart's Law is another pitfall.

NB: "vipers"?