I think from a larger view, it has always been easy to beat SONY. SONY as a company doesn't care about the customer AFTER they have purchased the item. Look at ANY software that comes with a device, it's simply awful if it works at all. Even the PS3 has iffy UI. I had a fantastic device for recording for my podcast, but getting the recording OFF the machine was almost impossible. The last version, ver. 3.2, had menu options that didn't do anything. Absolutely NOTHING, and that was version 3!
Beat SONY by making the inside as good as the outside. Simple.