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the word Kek made me think of the alt-right meme. I was pleasantly surprised that is was something else.

Ok, we've frontloaded Chaucer for you in the title above.

Recency biases of the mind are at work here. How often do you see the work Chaucer in the news or on social media?

"kek" is not an "alt right" meme, it comes from World of Warcraft

Both are true. Lingo doesn't spring from a vacuum.