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For the NY Times, the assertion that most of their revenue comes from advertising just isn't true. 60% of their revenue now comes from subscription fees, and advertising's slice of their revenue has shrunk consistently.

https://dashboards.trefis.com/no-login-required/5gNimvTR/New...

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To be fair, getting high percentage revenue from subscriptions is a very recent phenomenon, and the NYT is one of the exclusive few (arguably the only one) that is finding this strategy and trend to be viable.

I think they're mainly benefiting from the Trump era. When it ends, I think their subscription numbers will plummet, since there won't be so many shocking things happening every day.

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