It's odd to me though. I could pay for content I care about at an amount far smaller than $200/m, and the content creators would make more from me I imagine.
Why the extreme overhead? There's no way some blogger is making $200/m off of a handful of clicks from me. I'd be shocked if they made $5/m directly from me.
So where is the disconnect?
(sidenote, i understand the $200/m figure was not for a single blogger. But, lets pretend that blogger was all of my traffic for the month. I still can't imagine it's even remotely close to $200/m)