If you click into a site and you don't return to your search, they consider that an upvote. If you continue clicking different search results they consider that a downvote for the site you visited.
In addition, the best Google searches result in finding the answer directly in the preview of the page from the search results. Unfortunately there's not a clear signal to Google which site preview provided the answer in this case, or even if none of them did and I just gave up searching.
In reality, I'm sure Google's determination of which site was relevant is much more sophisticated, likely involving some machine learning.
It's early days though. I imported around 10,000 MOOCs from various platforms and organized them by topics. The webapp is open-source so fixes/features are always welcome. :)
Someone just beginning to use the internet would either need to slowly build reputation in the most open spaces, or get one or more people to vouch for them through an API.
I want to make it fiscally infeasible to run a mass persona farm.
I don't have proof but I'm sure the amount of votes on eg. reddit (or perhaps how long it was on the front page) has an effect on search results; see the Comcast swastika[0] and Trump showing up when searching 'Idiot'[1].
0: https://old.reddit.com/r/funny/comments/403brr/10_months_lat...
1: https://thehill.com/policy/technology/397920-activists-manip...