The point of launching on a Tuesday morning was to test out the system with a small audience ahead of Thanksgiving, or even the weekend, when they would properly expect to be slammed. But due to the weather, they're getting slammed by all the people stuck at home with nothing else to do.
Simulating the real world is hard.
Additionally, I've hired a candidate that had an offer in hand from Disney+ and we were easily able to outbid them, (I was at a non-FAANG company at the time)
It usually doesn't take too long for employees to be disabused of their childhood hopes and dreams, but it's often a very painful process, and there are always some diehards who never seem to be able to let go. I lived less than a mile from the Magic Kingdom for about four years and saw this process play out many times.
Most people burn out and learn that maybe working on a boring business backend isn't that bad after all, but there's always a huge line of wide-eyed candidates eager to backfill. Companies that fit this profile never learn to treat employees well because, frankly, they don't have to. The same thing happens in games.
Scaling is hard. For everyone. Testing that scaling works is harder.
Yes it does.
That doesn't make it easy. But it definitely makes it easier. To say otherwise is to argue that experience isn't useful.
"All happy families are alike; each unhappy family is unhappy in its own way." -- Leo Tolstoy, Anna Karenina
Billions of dollars don't give you good technical management and people with expertise to build such things. They only give an organization where there is no pressure to be good at anything and, you know, actually compete, there is only pressure to make sure they don't have to compete, that's how they got their billions after all. And it's not like there is a definitive guide or something that you can follow to build reliable systems without experts.
I know if I had to build this I would throw money at the issue by making an outrageous offer to someone that has built this before (from maybe Netflix?) to come and do it for me.
As an aside I have worked on a project like this before on the networking side for the Olympics around 8 years ago. Heck, back in the .bomb I worked at a startup national ISP were doing QoS for video delivery was part of what we were doing. Never worked quite right.