Starship is the real reusability project; Falcon is now just holding on to revenue while they get Starship ready to take over the entire launch market (including their own).
The fairing is passive, I really wonder if it would have been more cost effective to try and reduce the fairing cost to a (few) hundred thousand bucks or so instead of going to all the trouble of catching it.
Although maybe this is best seen as R&D cost for the eventual Starship architecture?