Starship is the real reusability project; Falcon is now just holding on to revenue while they get Starship ready to take over the entire launch market (including their own).
The fairing is passive, I really wonder if it would have been more cost effective to try and reduce the fairing cost to a (few) hundred thousand bucks or so instead of going to all the trouble of catching it.
Although maybe this is best seen as R&D cost for the eventual Starship architecture?
I can't imagine positive ROI requiring more than 4 or 5 recoveries. Personally, I'm kind of disappointed they didn't go with a skyhook concept, but getting that system to work with something the size and drag of a half-fairing would probably be a nightmare.
Apparently they're going to attempt to go fish these ones out, too, since the boats didn't head out today because of rough seas.