The article starts with NLP models and then mentions the successes of increasingly smaller vision models. NLP seems to be an outlier in increasingly becoming a pissing contest. The models are too big and not particularly useful. openAI spread FUD about their model but after their release , it's rather underwhelming. Yeah you can output some text that's readable and paraphrasing reddit, but what about understanding , intention, doing actual useful stuff with text? Hallucinating text in itself isn't interesting. It seems this line of nlp with transformers has hit some kind of deadend and they are trying to brute force the next breakthrough - doubtful that this will happen though. And then we have bizarre decisions like microsoft releasing dialoGPT yesterday without including a generaiton script because "it might be racist". This whole seems more like marketing than research