The Camry on the other hand is one of the least pleasing cars to drive. The suspension feels “floaty” and the steering wheel is completely dead. It also feels completely outdated and cheap and the UI is bad.
Market segmentation at work.
I think most of car ownership is Signalling personally
Things like handling, the interior quality, noise makes a big difference to some.
Would I replace my BMW with a Toyota if it handled as well, had as good engine, had a better screen and computer system and such a well calibrated gear box - of course. And Lexus IS getting close.
So I would prefer a Toyota that handles nice over a BMW, but it would not be a Toyota. Toyota optimizes their cars for reliability and cost whereas BMW optimizes its cars for high performance and comfort. Specifically, their cars, like other German brands, are well suited for safe high-speed cruising on the autobahn, making them incredibly solid driving machines.
But the true enthusiasts don't care much for signalling or Brands but prefer the visual styling and the capabilities of the car.