A lot of people have this assumption that it will always go up after a halving, it very well might, but at the current price point, the average person can't even afford a single Bitcoin whereas at previous halving (in 2016) that was still doable (it was on the order of a few hundreds of dollars). At this stage, you would need big investors and probably that's what companies like Bakkt will allow.
Like Berkshire Hathaway:
Investors appear to like Berkshire Hathaway stock in the $60s and even the $70s more than they liked it at roughly $3500 a share.
Berkshire shareholders approved a 50-for-1 stock split of Berkshire's Class B shares yesterday. Trading began today.
The lower price is seen as an opening for small investors who couldn't afford the old four-figure price tag.
At yesterday's meeting, Warren Buffett told shareholders that the increased trading volume and liquidity for the Class B shares after the split could make it the key driver of Berkshire's market value. "The B may be the tail that wags the dog now."
https://www.cnbc.com/id/34973846
On the other hand:
https://www.investopedia.com/ask/answers/021615/why-doesnt-w...
You can't win.
> opening for small investors who couldn't afford the old four-figure price tag.
That's an issue that doesn't exist for Bitcoin though-- you can purchase FAR less than one bitcoin at a time.
It’d probably go up, as a result, too. :-)