First, I'd start by building a product ecosystem that becomes an inescapable cornerstone for all communication and information retrieval in the modern technological age.
Second, I'd work to track users' every move around my various products in the name of "advertisement" to make my investors happy and rich.
Lastly, I'd start bowing to external governmental pressure and abusing all of the vast swathes of data I've gathered to become a mass surveillance arm of every superpower.
Now let's just do a quick "Background" check on every candidate's name, email address, social media and github usernames. Oh look, they post on Twitter about politics an average of 30 times a day and our ML models mark them as 82% likely to increase workplace dissent. Immediate disqualification.