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The thing is, the differentiation that they tried to establish with the new branding is itself confusing. Using the same word just with different capitalization to specify between the company and the app is not going to help in any significant way since the two different logos can only be expressed differently in certain contexts. Which makes you wonder just how intentional that detail is.

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I agree. The alphabet-google structure was much more convincing (Though they maintained the GOOG and GOOGL stock ticker symbol) I think at this point, they should be distancing themselves from the "facebook" brand since its popularity is in steep decline, and instead should have re-branded their larger business and software development infrastructure under a new name.

For some reason Instagram Social strikes me as more fun than Facebook.

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