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I think it is a silly way to present the social networking links, but not exactly appropriate given the audience. I'd take that off.

the change is going to be made... I thought it was cheeky... but people don't get it, it's a FAIL, I realize ;)

I think it's just a clever way to show their Twitter, Facebook, etc.

I found the dollar sign and underscore confusing. As though there was something wrong with the markup.