1) In the case of libraries (crates), it might be something I can make use of in the future.
2) I can look at how they solved the problem they are solving and compare that with how I'd do it and maybe learn something new that can be useful to me in my future projects.
3) I want Rust to thrive and I want people to be aware of projects using Rust because the more people that are aware of Rust the bigger is the probability that I can work for more companies in the future writing software for them in Rust.