If the shareholders are motivated by religious belief? Great question. I'm afraid to consider how the supreme court would decide
And given the studies showing how little the will of the people influences the conduct of congress in the US I'd strongly consider petitioning the government barely a step beyond an equal waste of time.
Which isn't just rolling over and taking it - but actually fixing it goes way beyond a moment of outrage enshrined in text on the Internet.
<company> will do whatever the hell it wants on its own property and has no obligation to listen to anyone except the voice of 51% of its shareholders.
We can have discussions about what a business can and cannot do beyond what they are currently allowed to do.