We don't let blatantly false ads run on TV. Why is it so hard for Facebook or Twitter to do the same thing?
Facebook is taking the safer position in this case, IMO, from a legal/regulatory perspective. It'll be interesting to see what shakes out.
For social media to start fact checking ads is actually a big change, but maybe the right thing to do, even if it's hard.
Remember "this is your brain on drugs"? Or how about the "drugs fund terrorism" super bowl ads? That was a blatantly false campaign designed primarily not to discourage drug use, but to make it difficult for mainstream organizations and their people from supporting drug policy reform.
Isn't every Volkswagen ad which touted fuel economy in their diesel vehicles essentially a blatantly false ad on the issue of climate change and carbon use?
Many pharmaceutical ads have some blatantly false messaging, whether overt or not, and all of them carry the same political message: that the current system of regulation and intellectual property around drugs is healthy for people.
TV is overrun by blatantly false ads that, once you think about it, have an unambiguously political component.
Did you cut the cable years ago? I think perhaps you've forgotten how bad some political ads on TV are.
A tv channel has like 6 to 9 slots per 30 minutes of content and most of those slots have the same ads playing multiple times in a day. I would guess that there’s at most 1-2 hours of unique ad content for one channel per week to review.
With user generated content and thousands of unique ad slots, using humans to verify is prohibitive.
Since when?