1. Public perceives the rich do not pay enough taxes and have continued to pay money into politics to keep it this way
2. Firefighters working for municipalities do not make enough money due to public funding shortages (see above taxes)
3. Firefighters go to work for Insurance companies / the rich instead of working for municipalities because of said pay disparities
4. There are not enough firefighters to protect my home because they are working for private companies after I paid to train them.
End result perception: That rich person is getting preference because they are rich, when it should be that all citizens should have equal access to public services like a fire engine to put out flames - at least according to our typical societal norms when there isn't an out of control blaze.
"I'm rich so I can pay for it" is totally right, but only works until an angry public burns the house down. A better long-term solution that provides public services for more citizens at a higher level of reliability is one potential outcome.