1. Public perceives the rich do not pay enough taxes and have continued to pay money into politics to keep it this way
2. Firefighters working for municipalities do not make enough money due to public funding shortages (see above taxes)
3. Firefighters go to work for Insurance companies / the rich instead of working for municipalities because of said pay disparities
4. There are not enough firefighters to protect my home because they are working for private companies after I paid to train them.
End result perception: That rich person is getting preference because they are rich, when it should be that all citizens should have equal access to public services like a fire engine to put out flames - at least according to our typical societal norms when there isn't an out of control blaze.
"I'm rich so I can pay for it" is totally right, but only works until an angry public burns the house down. A better long-term solution that provides public services for more citizens at a higher level of reliability is one potential outcome.
Second, it's difficult to talk about compare national fire levels when you're talking about localized forest fires and the need to surge to protect.
If your house is burning, but your rich neighbor is fine, you start asking questions. So what you get is "my house is burning and the mayor is saying there aren't enough resources to save it but only the rich guy got the mitigation" - people start asking questions.
The solution is (like all things) somewhere in the middle - raise the level of public services in a way that allows for better mitigation / protection (which requires money), so that the reasons for misperception are no longer there (the house doesn't burn).
If you were wealthy, would you do something like this? In this case, if you were wealthy, would you pay to have extra protection for your home by hiring private firefighters? Almost willing to bet their answer would always be yes.
I'd argue the outcome is because we don't directly see the effect of the poor who lose their home (and if we do see poor people "it was probably their own fault"). If you could observe the outcome directly (which would require one to dive into the specific subject), I'd wager you'd have either compassion, or you'd be among the exceptional 1% of psychopaths in the world.
By keeping it abstract and non-personal, we are able to cope with such tragedy.