When used with one-off email addresses you get a behavior that’s like unsubscribing, but without having to trust any “unsubscribe” links or processes, and also without having to edit any config files (it’s all driven from iOS Mail.)
1/ book your hotel using the email address $RANDOM@yourdomain
2/ receive booking conformation and enjoy holiday
3/ when you eventually get marketing spam, file it in Dead and never be bothered again.