1: Create a free option. 1 page, include email optin, limited to 2-500 views/month 2: If you're not hosting these pages and allowing them to be called from your server via js, start doing that 3: Advertise the free option along with the other two. Tons of research has shown that given 3 options, users will tend toward the middle option, even if it paid and there is a free option available 4: Include more info. Build a new page for the "Plans and Pricing" include the "Go Back" link, but also include more info on how it's hosted, how easy it is to use the service, and any other relevant details