Ten weeks?
To build a community?
To build a base of dedicated users and begin to reap the network effect that keeps existing users on the site, and draws in new years?
In the early 2000s, I launched something like an early "social networking" site for geek dating.
We built a strong community and actually were pretty profitable with direct subscriber revenue, though it was never quite enough to quit my day job and I eventually (reluctantly) moved on because of other things happening in my life.
Anyway, we were open for THREE YEARS before I charged a dime.
That's how long it took me to build a community.
I focused on community building/management while I built out the site's functionality. This was very active, hands-on community management on my part. Now, three years is a long time. Maybe somebody could do it in less time. Especially if you had a partner or a team.... I was a lone wolf who was also working some consulting gigs to pay bills.
Maybe it doesn't need to be 3 years, but 10 weeks is beyond a joke.