I repeatedly tried to switch to DDG from Google for the past several years. DDG kept improving, but always fell short. About a year ago, I felt that DDG's results surpassed Google's in quality. Ironically, I think Google's "personalization" has something to do with it. I don't think Google is serving results for my benefit because serendipity is part of why I am searching in the first place.

I also swapped Chrome for Brave. Thank you, DDG.