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I think it is a complaint that this language has the same name as an email client that hasn't been updated in 14 years: https://en.wikipedia.org/wiki/Elm_(email_client)

The comment is a reference to an email client of the same name. A comment like this appears without fail on every HN post regarding Elm.

I have recently forked the elm language to produce a much better language.

please come to our discourse

Which proves the point of @markgall.

His point is completely unrelated to elm-lang. So why does it need to be made on every elm-lang thread?

This is like complaining about Java every time somebody brings up Javascript.

All it really proves is HN's tendency to tear down projects for any arbitrary reason they can find.

He is complaining that elm reused name of an old email client (which wasn't updated for last 15 years, btw).

Literally every time elm is mentioned, someone has to point out the mail client.

Maybe that's a strange form of guerrilla marketing, to actually get people to use the email client ?

"elm" is also a text-based Unix email client.

Naming/branding is very important. As an example, look at Perl 6 being renamed to Raku.