The irony is that packaged goods companies generally promote and love recycling because it distracts from reducing, as in reduce, reuse, recycle. Getting people to think recycling helps, rather than mildly mitigates pollution, keeps their sales up.

Since their products are nearly all unhealthy and all pollute, "reduce" suggests we all benefit from no one buying their products at all. If they thought about how environmental concerns will affect them, they'd promote recycling wholeheartedly, not half.