I disagree. You spend very little time learning a language, compared to the amount of time you spend using it. It pays to take the up-front cost of learning the language in exchange for increased productivity later.
EDIT: consistency, discoverability, and user-friendliness are all important. But those are all as part of productivity, where productivity is optimized for people who have already spent a decent amount of time learning the shared language; that is to say that terseness, consistency, and discoverability all work together. This is why sed syntax is not so terse as machine language, because sed is still designed to be used by humans.