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I'm pretty sure it goes back way farther than that.

"$NewThing changes $allthestuff in $notsogood ways, so we should go back to $oldthings from $previousbettertimes."

Is a perennial journalism favorite.

The article doesn't read like that at all. There's no lament of new technology, it's a pretty neutral take-away on the development of it, viewed under the spotlight of McLuhan's theories and without much judgement.

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