I'm pretty sure it goes back way farther than that.
"$NewThing changes $allthestuff in $notsogood ways, so we should go back to $oldthings from $previousbettertimes."
Is a perennial journalism favorite.
The article doesn't read like that at all. There's no lament of new technology, it's a pretty neutral take-away on the development of it, viewed under the spotlight of McLuhan's theories and without much judgement.
It's based on the arguments of McLuhan, who was active in the 1960's.