If you want authentic and high quality you need craft.

If you're not building a lifestyle business you need craft to operate as a business.

Who do you really think has a chance at success the guy who works 4 hours a week or the guy who puts time in their work?

You need more but you need different kinds. There's no way to avoid the work, and you got to be good at the work to get anywhere. Marketing is a craft so is sales so is raising money so is writing. There's no way around it and "4 week work week" is probably more applicable to the time of dropshipping, blogging, affiliate marketing and other lifestyle business than anything concerned with "time to market".

Ignore craft at your own peril (cannot go anywhere without a very experienced CTO).