my sentiments exactly jamongkad.

I think the key verbiage in the article is "and has done marketing campaigns for other companies like....."

If you write a great app then you wrote a great app and if you're lucky you might talk some funding source into paying or lending you $50k for it. If you hire a bunch of great marketing people and give them a crummy app they go out and get some funding source to fork out $35 million for some form of ownership right.

This fact of life has to be the greatest frustration there is in being an accomplished developer.