The term 'dark matter' has something of an interesting history. Lord Kelvin (yes, that Kelvin) talked about 'dark bodies' in 1884 when discussing the missing matter of the galaxy. Henri Poincaré, writing in French, used the term 'matière obscure', which translates to 'dark matter' (kinda) while discussing Kelvin's work in 1906. In the late 1970's and early 80's, Vera Rubin, Kent Ford, and Ken Freeman gave the evidence that dark matter was a really real thing all over the universe and they used the term 'dark matter' in those papers to describe their measurements. In 1984, George Blumenthal, Sandy Faber, Joel Primack, and Martin Rees released a review paper on the recent findings of many groups that tied together Cold Dark Matter theory. I was a student of George, Sandy, and Joel's (in separate classes each) at UCSC.
Joel told us that 'dark matter' was a term used at the time and that coffee is a favorite beverage of many astronomers. As one of the local Santa Cruz coffee shops was serving a drink called 'double dark espresso' (caffeine levels fit only for a tired astronomer, I guess), he decided to name the ΛCDM theory after one of his favorite beverages, hence the 'Double Dark' Theory.
I think dark matter is a perfectly fine term. It's stuff that doesn't glow or interact with much of anything, but seems to just fall down. The term 'dark' is very much in keeping with the naming conventions of the post-war ear, where things are muted and humorously named (Big Bang, MAD, Charm quark, etc). The community has really embraced the term and, per at least Joel's theories, has remixed the term into coffee and other drinks, riffing and expanding the names to encompass other 'fun stuff'. I'd expect the names relating to various scotches to creep in soon (double cask, 15 year, etc), if my friends' predilections are any guide.