If a company is doing good, should they be allowed to let people know about it? Do you think they're doing this for craven purposes only? Or might they be putting their money where their mouth is and are proud of it? That it might encourage others to make similar decisions in their own lives, both personal and business? I'd like to think that people (and that's what a company is, a group of people) are capable of doing things for reasons other than pure greed or profit.
Do you fault people for making purchasing decisions based on the actions of a company in addition to the products or services they provide?
Sometimes I wonder what drives people to apparently only see the most cynical view. In my more uncharitable moments I think that's because they can't imagine others doing things because they think they're they right thing to do. And if they can't extend that to others, what does that say about themselves?
But perhaps it's just that they've been burned too many times in the past. Whatever the reason, I choose to embrace actions of others that are good. I believe I'm capable of doing good, and that others can, too. There's so many things we need to do together, and cynicism gets in the way of us trusting each other to do it.