as someone who switched to an iphone yesterday after having using google flagship models since the nexus one, i agree that this is an important direction for google's product strategy, but i think they're playing catch up from far behind.

i remarked to my wife last night that the biggest difference in the ux between the two was that my android was always a phone, and this iphone has become a platform/ux that's larger than a single device, a whole set of humanistic little devices -- airpods and the home ipad in my case. i'd always thought i couldn't switch because i use google services, but those are largely commodities now -- i've got a wide range of good enough options for photos/music/email/cal/etc. -- the google android apps are a little better, but not enough so to make a difference. even siri has been good enough so far, though my queries aren't especially complicated.