Cool technology no longer lives in a vacuum. Tech is now inextricably linked with ethics (in a good way) and will become more so in the future.

Directionally this is a great thing! If this was a DIYer or article about the human-computer interaction concepts of interfaces, I would agree with you. But it's not. It's about a device shipped by one of the most privacy-invasive companies on the planet.

IMHO privacy questions are exactly the right questions for a thread like this. No one gets a free pass because it's 'cool technology', nor should they.