What's controversial about olive oil?
One of the problem with processed food is that it allows large quantities, which often means lower quality. Also, you don't see what it's actually being made of.
For example, in the olives article, it cited an instance of sub-standard, damaged olives being used to make olive oil
And there's always the anti-fat faction. It's also a high calorie-density food. Like many of these topics, some people will argue that calorie density is irrelevant, but other people will disagree with them.