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They shouldn’t even be in the content creation business. But shareholders demand their 10% growth every year.

iTunes was great, but can you imagine Apple-made music?

U2 but with rounded corners!

So, U2 from All That You Can't Leave Behind onwards?

It's interesting that shareholders are now blamed for demanding growth, when typically they're blamed for demanding stock buybacks.

Isn’t it the same thing? Growth in share price, not necessarily in revenue or profit. https://youtu.be/ylLTMYt24lA