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Comment by Reason077 | Hacker News Reader

I see lots of trailers for upcoming Apple TV+ shows that look vaguely interesting, but then I remind myself that it’s Apple and they’d never risk doing anything even remotely edgy, racy, subversive or controversial.

Don’t want to risk offending someone and harming the brand and it’s squeaky-clean, inoffensive values!

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Most of the Apple TV+ shows announced so far have TV-MA ratings [1]. They're also making the follow-up miniseries to Band of Brothers and The Pacific which will undoubtedly be violent [2].

[1] https://tv.apple.com/

[2] https://www.hollywoodreporter.com/live-feed/apple-launches-h...

Sex and especially violence is common fare in entertainment now. The real "edginess" is in the landscape of ideas, and the range of acceptability has been increasingly narrowed over time.

And this is why Apple TV+ will fail. Apple is trying to be Disney, but we all know why we like/don’t like Apple and why we like/don’t like Disney and there ain’t enough overlay to make them stand out.

They shouldn’t even be in the content creation business. But shareholders demand their 10% growth every year.

iTunes was great, but can you imagine Apple-made music?

It's interesting that shareholders are now blamed for demanding growth, when typically they're blamed for demanding stock buybacks.

Isn’t it the same thing? Growth in share price, not necessarily in revenue or profit. https://youtu.be/ylLTMYt24lA

U2 but with rounded corners!

So, U2 from All That You Can't Leave Behind onwards?

Hold me, thrill me, kiss me, cuddle meeeee https://www.youtube.com/watch?v=IDl1c0nR5SI

I feel Apple shows would aim to be kid version of Disney kids.

Why would they? Not everything has to be any of these things. Sometimes you can just produce decent entertainment and that's fine, as long as you don't claim to be breaking new ground.

If you don't dream of a world full of lobotomized people to enjoy completely bland and inoffensive "entertainment", you need these things. Ostrich tactics don't make good products.

Interesting how apple's branding is pretty "beige" when it comes to being generic and cheery and unoffensive to all.

See is the only thing from their original shows that piques my interest, and it seems at least a little bit "edgy"?

Wow.

> [Cook] became the first CEO of a Fortune 500 company to come out as gay in 2014.

This led to one Russian institution taking down a statue of Steve Jobs, I recall.

It was only 5 years ago, but it was a first for someone with that career status.

That is the very definition of pre-judice.

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